The Spirit Of Tequila


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The Spirit of Tequila

Joel Salcido (author), Paul Salopek (foreword), Chantal Martineau (introduction)

Photographs capturing the culture and beauty of tequila

Agave dates back to the Aztec civilization as an important crop in Mexico. Since the 1600s the people of western Mexico have cultivated blue agave from the red volcanic soil that blankets the region to make what we know as tequila. The Spirit of Tequila celebrates the tradition and culture of this iconic drink. Joel Salcido traveled across the state of Jalisco capturing images of distilleries and artisanal tequileras, including blue agave fields at sunset, the agave’s pineapple-like centers (piñas), elegantly shadowed barrel rooms (añejos), and the agave farmers themselves.

Nearly ninety photographs, taken with a medium format camera—some full color, some duotone—reveal not only the tequila making process but also the region’s culture and traditions. A church spire is juxtaposed with a fireworks celebration in honor of the Virgen de Guadalupe. A Mexican charro rides through the streets of Arandas. Near Atotonilco, a horse pulls a traditional plow through the fields to irrigate. Exploring the rooms and techniques of legendary distilleries Herradura, Sauza, Jose Cuervo, Don Julio, and others, The Spirit of Tequila celebrates a craft that is rooted in the culture of Mexico.


  • Designated as Finalist Texas Institute of Letters – Best Book Design


“Poetic… a beautiful book.” 

 Texas Standard – Texas Public Radio

“Ideal as a coffee-table book, this stunning hardcover makes for a great gift, along with a bottle of tequila.”

Additional information

Weight 1.0000 kg